We had the pleasure of working with New Balance to help them present their new collection, 247, which is a collaboration with music artist Jayden Smith. We designed apparel, print, and digital materials, all of which embodied the classic aesthetic that the New Balance represents, while also incorporating the young, innovative, and eclectic style that Jayden Smith brings to the collection. It was a priority of ours to create content and materials that would speak to the native New Balance consumer, as well as the newcomers who gravitate towards the collection due to the Jayden Smith endorsement. New Balance hosted a private event at the MET Stadium to introduce this new collection to their top consumers, retailers, and brand influencers. To ensure that this launch was impactful, we added decorative accents and positioned the new products to catch the eye of those in attendance and help to tell the story behind the collection.